Sometimes folks you have to laugh because if you didn’t then you might cry. Alex Dyke is a virtual nobody to anyone outside of the Isle of Wight and latterly the wider BBC Radio Solent region. He fronted the call-in show on Isle of Wight Radio from 1991 until his dismissal from the station in late 2008 and spent the next short while if I remember correctly working on a web based radio service on the IoW before uprooting to the USA for a bit and returning to the UK and being a staple on BBC Radio Solent.
Alex Dyke and the BBC was never a marriage made in heaven. Dyke has always courted controversy and that isn’t necessarily a bad thing when you want to be a talk in host. Those that are the most confrontational and walk the thin line between good taste and being a douche often do well because they try to get people riled up enough to call in. This leads to people saying things that they either believe in but aren’t the widespread viewpoint or they may even say things they don’t believe in to get a reaction. Sometimes they go too far but many times a talk in host will say things that they don’t really think.
I have no insight into what Alex Dyke’s real views on breastfeeding are, I have met Alex and indeed back in the day I even spent a short stint at Isle of Wight Radio when Alex was presenting there. If you told me that his Neanderthal approach to breastfeeding were his real viewpoints then I wouldn’t be surprised one jot but on the flip side, if you told me that his views were just to inflame the listeners and piss people off enough to get them talking about him and his radio show then that also wouldn’t shock me one jot.
The fact that his comments made to a wider audience such as The Last Leg on Channel 4 have only done one thing though and that isn’t bring attention to his comments but bring attention to him. I doubt he is that upset by this. I doubt he is that upset by this at all. His only apology was to those who felt offended by his comments, he didn’t apologise for making said comments. Looking at his twitter feed he seems to be enjoying the limelight.
These were some of his comments on the issue:
“Couldn’t mums just stay at home and do it? I’m not offended by it, I’m just made to feel uncomfortable about it.
“You wouldn’t get ‘yummy mummies’… breastfeeding in public. Those kind of women wouldn’t do it because they’re very image-conscious and they know it’s not a great look.”
“I blame the Earth mothers, you know the ones I mean, the ones with the moustaches, the ones who work in libraries, the ones who wear hessian, the ones they’re always on Radio 4 on Women’s Hour, they are always pushing the boundaries and making us feel uncomfortable.
“Breastfeeding is unnatural. It’s the kind of thing that should be done in a quiet, private nursery.
“It was OK in the Stone Age when we knew no better, when people didn’t have their own teeth… but now I just think a public area is not the place for it and fellas don’t like it.”
Now whilst some of these comments are ridiculous, the final sentence says a great deal. People didn’t have teeth in the stone age…yeah ok then Alex…he clearly either knows naff all about evolution or is just talking out of his rear one to try and inflame the listeners to ring up his show so they could call him names and point out what shit he was peddling, yet again the classic signs of an attention whore or what we’d more commonly call them – radio talk-in presenters.
Whether Alex Dyke really believes his comments isn’t really the issue, what is, is the fact that the media are playing right into his hands by keeping him in the news. What have we noticed about the likes of Katie Hopkins? Those that pedal bullshit will always find a home within some spectrum of the media. Alex Dyke’s name is now being bandied about in the media and he now has more klout than he ever has done before.
His name is known beyond the confines of the BBC Radio Solent region and should the station not bring him back after his suspension then I’m sure they’ll be larger commercial stations lining up sign him up. If the BBC do bring him back then he’ll return to record audiences as people listen to those they disagree with just as much (or even more so) than those they agree with.
All we are doing by keeping talking about him (and I myself in this blog am guilty of this – but no-one reads this so who cares) is fanning the flames of Alex Dyke. We can all call him names and point out how stupid and moronic the things he said are but we don’t need to, it is obvious they are stupid and moronic, by doing so all we are doing is play into his hands.
I have no idea if this was a calculated move by the presenter but even if it wasn’t, he couldn’t have bought personal publicity like this and in the end it’ll be him laughing al the way to either larger RAJAR ratings or a larger bank balance or possibly both. Sometimes it is better to ignore those who say stupid stuff because at some point they’ll either stop saying stupid stuff or just go away completely.
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