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Tag: seo

Joan Richardson of The SEO Co is back again…

A couple of months ago I was contacted by Joan Richardson of The SEO Co trying to help me get my website higher in Google. I laughed so much I wrote a blog about it An SEO linkbuilding masterclass – well nearly… but it seems as though ripping her e-mail to shreds wasn’t enough for Joan as she’s back again sending me the same e-mail two months later…

Joan Richardson The SEOCO
Back for more Joan...?

I’m gutted my back-links and number of pages indexed haven’t changed in two months. You would have thought that maybe with the 20,000+ plus hits on my piece about not being allowed to have a wank in the University of St Andrews Library toilets would have at least garnered me one more back-link but alas apparently it didn’t.

Sometimes I look at people in the linkbuilding industry and just cry. Having been there at one point (and having a 20-25% success rate on links) I know how to get a reply and this company really don’t. So instead of getting any business they just get another sarcastic blog post from me. Well I suppose all publicity is good publicity…

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An SEO linkbuilding masterclass – well nearly…

On Wednesday I received the following e-mail. My comments are in italics.

from Joan Richardson
date 19 October 2011 10:55
subject Re: I Can Help Get higher!

Good Morning,


My name is Joan Richardson, and I hope you do not mind me contacting you. I have recently visited your website, , as I was hoping to be able to help you secure more traffic to your website via the Google, Bing and Yahoo natural listings.

I have no issue whatsoever with you contacting me. However you say you recently visited my website for the reason that you were hoping to secure me more traffic? You went to my website just for that one reason. Really?

I work for an established optimisation and Internet Solutions Agency based in the North West of England. We have been involved in optimising websites for over 10 years and are confident we can help you in achieving your goals for the forthcoming year. Furthermore, we are so certain we can deliver first page rankings for your chosen search phrases, that we will also offer your money back against the fee paid for each keyphrase that we fail to push up to the first page rankings.

My goals for the forthcoming year involve moving up the political ladder (maybe – I still really don’t know if I want to do that or not), lose a bit of weight, become a better writer and blogger as well as maybe find some new interests. Can you really help with that? As for first page rankings – I rank on the first page for quite a lot I’ll have you know…

Rather than simply sending you a general e-mail about our services, I thought I would point out a few simple facts about your website that are impacting on your current search engine rankings.


Firstly, I checked the number of back links Bing are reporting as this gives us an accurate reading compared to Google. Bing are currently reporting 148, which you can check for yourself by typing in, into Bing. Backlinks play a significant role within ranking of your website. Without relevant and quality backlinks, even the best of websites will not be found! Just compare some of your high ranking competitor sites to your own to see the difference!

My competitor sites? I think you’ve made a gross error there as I have no competitors. This is a personal blog. I’m not competing with any alter egos here.

Secondly, I checked the number of pages being indexed by Bing. The reported number of pages Indexed is 1180. The more pages indexed, the more information the search engines can return to their users about your website. If the content is unique and plentiful then you have a good chance of getting higher up the ladder! Your current page count suggests it can be improved upon significantly.

I think 1180 pages is rather high for a personal blog don’t you?

My final check was the Google Pagerank score. Currently your home page has a Pagerank of 4. which, when compared to other high ranking competitor websites, is definitely restricting your rankings.

High ranking competitor sites? Not too sure about that as again I don’t have any competitors. Can you tell me who my competitors really are? I’d love to know.

There can be many reasons for these low scores which we can help to identify and then resolve.

PageRank is such an old fashioned way of looking at SEO – and even then a PR of 4 is solid enough. These ‘low scores’ aren’t really low scores in reality for a personal blog now are they?

So, here’s a recap of my findings on

– Your Google Pagerank is 4 – You have 148 back-links – Your website has 1180 pages indexed

My apologies if I am stating the obvious here, but the higher your website is ranking for your most important keyphrases that outline what your business offers, the more traffic will visit your website, therefore securing more revenue.

Dang really? The higher in google the more hits I get? Well I never. It’s not as though I’m earning a living in the SEO industry myself now is it? Oh wait… – Also my business (with regards to this blog) offers nothing except my take on things happening in my world and in a broader sense depending on what is occupying my mind at this current juncture.

This is where we can help. We operate successful optimisation campaigns for many different types of businesses and have secured many top rankings such as: Maternity Clothes, Dubai Properties, Gravel, Health Store, Van Hire, Fire Extinguishers, Coffee Machines, Swimwear, Limo Hire and more.

Good for you.

If you would like to hear more on exactly what we can do for you to take your website to the next level or about our unique money back offer, then please feel free to contact me on 0844 740 4951 and press Option 1 or simply reply to this mail with a convenient time to call you so that I can produce a full and detailed proposal outlining exactly how we can help you dominate your chosen field of business. Alternatively please feel free to visit our service website at

You know what? I think I’ll give it a miss but I will blog about it as it’s awesome. This was clearly a template e-mail (due to the fact I work in this industry I can see them a mile off) and also the erroneous spaces in places where you have copied&pasted results in. A word of advice in future – make every opening paragraph of any e-mail personal – to show that you have actually been on a website and understand what it is about. Otherwise you look like a fool.

PS: I fucking hate the subject line, ‘Re: I Can Help Get higher!’ – I just fucking hate it.

Kind regards,

Joan Richardson

Senior Search Consultant

The SEO Co

0844 7404951

Providing SEO for clients since 1999

Note: This email is not spam, it was manually sent by us, our sole purpose being to introduce ourselves to you with no obligation on your part. Your email address was found to be publicly available and it has not been added to any list. We consider this to be a polite way to contact you and apologize sincerely if you have been inconvenienced in any way. We are obliged to offer you an ‘OPT-OUT’ from future mailings from us; should you wish to exercise this right, please reply with “OPT-OUT” in the subject field.

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An example of pretty darn awful linkbuilding

I received the following e-mail the other day (it actually went straight into my Spam folder which is pretty impressive):

Subject: Publicity Proposal to

My name is Lily Holmes and I was wondering if you are interested in exchange links, I’ll place your link on my sites exactly here:

fit-fuers-abi(dot)com PR5

If you agree please send me your site details:


I´ll place your link in less than 24 hours, then I’ll send you an email with my info.


I can’t say I’m exactly bowled over by the publicity proposal I must say. Considering I actually work in the field of SEO and have done down exclusively for the best part of two and a half years and before that it was a significant part of my job for the previous year and a half – it would be fair to say I know a bit about linkbuilding and how to attract interest.

Firstly at least find out my name and put it in the introduction. My website is called FFS so who do you think I am? Secondly give me a reason for wanting to exchange links. Thirdly you know my URL but you still want to know it so you can add it to your websites and lastly why would I want links on spammy casino websites which are even worse in quality for links than porn websites?

Safe to say I haven’t accepted her proposal. I think Lily Holmes needs to speak to me with regards to how to put together a good linkbuilding e-mail. I used to be half decent at it when I did that task.

To end if you want to exchange links then basically you need to have a website on topic with what I blog about. I link within articles often to revelant blogs/news stories but I have no Blogroll. This is something I am looking at changing and putting a list together of my more frequented Lib Dem/Political Blogs. Also if you want to pay me or give me free stuff to advertise on my website then I’m shameless enough for that. Click on the e-mail logo in the top right hand corner of the screen to contact me.

I hope you enjoyed this blog post. Please leave any comments or contact me directly via the E-Mail Me link on the Right Hand Nav. You can stay in touch with the blog following me on Twitter or by liking the blog on Facebook. Please share this content via the Social Media links below if you think anyone else would enjoy reading.