The Rambles of Neil Monnery

Another pointless voice in the vast ocean that is the interweb

I shouldn’t be crying. I shouldn’t be crying. I’m crying.

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No advert should ever make a grown man cry. It’s just a stupid advert. Adverts are not real. However here I am constantly refreshing a YouTube video and every time I well up as it is such so perfect.

The Super Bowl was last night and as you know it is not just about the actual game – the adverts are kinda important too. Companies spend millions not only on the advertising space but also on the actual adverts (and the think tanks beforehand) in an attempt to find an advert that will resonate with the viewers. Anheuser-Busch nailed it last night with their Budweiser brand and their advert about a man and a horse. You can see the advert below and to watch full screen please click here

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From nailing the background track which was the wonderful and haunting Landslide by Fleetwood Mac to the storyline itself. It was just sheer perfection in an advert. It wasn’t about beer it was about emotion and it is the advert everyone is talking about today. I noticed Yahoo wrote today the following about this ad:

OH COME ON. Are you kidding me? Super Bowl commercials aren’t supposed to make you cry! They’re supposed to make you laugh or cringe or go reload your plate. This? This ad makes you want to call your parents, hug your kids, and maybe just buy a horse. Flat-out winner out of the gate. Going to be a lot of people dabbing their eyes with cocktail napkins when this one airs.

Exactly. This was the slam dunk winner. I don’t drink and if I did it certainly wouldn’t be Budweiser but if I did then I’d go out and buy a crate just on the strength of the advert. Yes I know Budweiser has no effect on the bond between you and your loved ones – whether they be human or animal – but I do know that the name Budweiser would go in my head when I went to buy some beer if that is the type of thing I did.

Brand identity is just as important as taste in this market and suddenly after dips in sales the brand of Budweiser is sky high once again. If you ask people in the States today what they think of Budweiser they’ll say different things today than they did yesterday. They’ll say far nicer things. Just wonderful and emotive.

As for the other adverts it wasn’t a vintage year but the farmer advert for Dodge Ram Trucks was pretty striking and the Best Buy advert with Amy Poehler was also very good (both embedded below) but that Budweiser advert won the Super Bowl adverts and in all honesty it wasn’t even close.


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Written by neilmonnery

February 4th, 2013 at 8:14 pm

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